Trident Unwraps Beyoncé

We are Trident Gum’s retained media comms agency, with 2009 activity focused around the amplification of the brands groundbreaking “Win tickets to Beyoncé” ballot. A world’s first, Trident took over the whole of the 02 for a one off exclusive Beyoncé gig for competition winners only.

1. Trident Beyonce

   

   Trident Beyonce

2. 100 Single Ladies Flash Dance

   100 Single Ladies Flash Dance

3. Flashmob

   Flashmob

   PrettyGreen marked the opening day of the ballot through a dancing flash mob, performing Beyoncé’s famous ‘hundred single ladies’ dance in Piccadilly Circus…30 pieces of national coverage and 3 million hits on YouTube later. Beyoncé even used the footage in her global tour.

4. Musical Chairs

   Musical Chairs

   The ‘last chance to win Beyoncé tickets’ gave us another excuse to have some fun, so we decided to play a giant game of Musical Chairs in central London. PrettyGreen seeded the activity through the placement of 100 ‘musical chairs’ across London. Activity was pre-promoted on Beyoncé fan sites and through a partnership with Capital FM. 300 people participated in the game, with 49 pieces of media coverage generated including 5 mins on GMTV.

5. Beyoncé Buskers

   

   Beyoncé Buskers

   Last but not least, a finale of sorts, PrettyGreen and Trident put an unexpected smile on the faces of Londoners with our Beyoncé Buskers. Positioning themselves all around London, the smiley duo performed their rendition of a selection of Beyoncé hits. Anyone generous enough to ‘put a pound in it’ were given a pair of tickets to see Bouncy herself at Tridents Exclusive concert for competition winners on November 15th. Capital FM, Metro and BBC news online helped to give consumers a heads up to keep their eyes peeled! 900 tickets and many happy faces later…our job was done.