Clients & Work - Case study
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Trident Perpetual Festival logo
Trident Perpetual Festival logo
Logo
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10 Become 1
10 Become 1
The lure of traveling to 30 festivals in 30 weeks on Trident Gum’s Perpetual Festival attracted an astonishing 5,000 applications. The final 10, unsurprisingly, included some of the country’s most qualified candidates; from DJs and journalists to advertising execs and stand up comedians.
PrettyGreen created a assessment day like no other to find the perfect candidate. With the help of judges George Lamb, Rob da Bank and Virtual Festival Editor Dan Fahey, the final 10 were put through 48 hours of festival based challenges and strange but enlightening interview scenarios.
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The Real Katie P
The Real Katie P
Following our grueling 48 hour assessment the successful candidate was announced… the Perpetual Festival International Globetrotting Guide is… Katie P!
A music journalist with a huge passion for the scene and a wealth of experience in the festival world; she has worked for some of the countries best selling magazines.Beginning her adventures in Ibiza in late May, Katie will be taking two competition winners with her every week on her international excursions.
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And she's off...
And she's off...
The Trident Perpetual Festival kicked off in Ibiza with the first of Katie P’s 30 trips around the world reporting back on some of the planet’s coolest musical events.
Each week, two members of the public can win tickets through promotional packs of Trident Gum to join Katie, and for the first trip it was lucky Burnley lads Kyle and Aaron who were treated to four days of adventures at the Ibiza International Music Summit.
Read about all of the Trident Perpetual Festival action in Katie’s blog at http://www.tridentgum.co.uk