PrettyGreen is Red Bull’s retained Media Comms Agency, working closely with the brand communications team across lots and lots of sports projects. 2009 has been a busy year, the description of which could fill an entire website! So here is just a snapshot…

1. Red Bull Tower Bridge

   

   Red Bull Tower Bridge

   Red Bull enables FMX God Robbie Maddison to jump Tower Bridge…literally giving him wiiings. Pretty Green secures coverage in 8 out of 10 national daily newspapers, 4 of 5 London newspapers, inc. front page of London Lite & Interview on BBC London, 61 pieces of online coverage. Opportunities to see: 156,659,722+

2. Tower Bridge

   Tower Bridge

   Red Bull enables FMX God Robbie Maddison to jump Tower Bridge…literally giving him wiiings. PrettyGreen secures coverage in 8 out of 10 national daily newspapers, 4 of 5 London newspapers, including front page of London Lite & Interview on BBC London, 61 pieces of online coverage. The jump was seen by over 155 million people worldwide.

3. Red Bull Air Race

   

   Red Bull Air Race

   Although not stopping in Britain in 2009, the Air Race was an integral part of Red Bull’s sporting calendar. As such, PrettyGreen were responsible for generating coverage of this amazing event within the UK media. The Sun, Super Super, talkSPORT, Zoo and thelondonpaper attended races from Abu Dhabi to San Diego to witness the fastest motor-race in the world. This year’s British pilot Paul Bonhomme won the World Cahmpionship which was celebrated with features in Sport Magazine and the Evening Standard.

4. Red Bull X Fighters

   

   Red Bull X Fighters

   Pretty Green promotes the finale of the Red Bull X-Fighters World Series at Battersea Power Station. PrettyGreen introduced the media to the high-octane world of FMX, by teaching them how to ride motorbikes on a dirt-track in Suffolk, leveraging the talent and helping manage the media and hospitality at the event. In total, over 85 pieces of coverage were generated and over 90 million people saw London’s premier X-Fighters event, including a sold-out crowd of almost 20,000.

5. Red Bull Street Style

   

   Red Bull Street Style

   16 of the country’s best ballers qualified at events throughout the country to battle it out in London in front of Dutch footballing Edgar Davids, Soccer AM’s Rocket and the 2008 Red Bull Street Style World Champion, Séan. The event captured the imagination of the English media, with coverage including The Times, Metro, ESPN, BBCSportsround, FourFourTwo and Football Punk. Watch out for winner Andrew Henderson who is now not only the UK Champion, but represents his country in Cape Town in 2010.

6. Red Bull F1

   

   Red Bull F1

   After the best season in their history, Red Bull are now a force to be reckoned with on the F1 circuit. With Mark Webber and Sebastian Vettel the team have a combination matching experience with youth. This year, PrettyGreen were responsible for setting-up some interviews with Mark Webber, ahead of the British Grand Prix, resulting in some great coverage within Live Magazine, FHM Bionic and Observer Sport Monthly.

7. Red Bull Athletes

   Red Bull Athletes

   On a cold winter’s day, David Bentley bet his agent that he could kick a football into a skip from the 5th floor. Red Bull gave him wiiings and he nailed it in one. Unbelievable.

   Using this video, we generated 22 pieces of coverage including Daily Mirror, Metro, Daily Express and Soccer AM. The video also became a hit on YouTube with over 280,000 hits.