As their retained media comms agency PrettyGreen work closely with the Red Bull Culture and Comms teams to lend specialist knowledge and experience to their extensive program of projects. From global initiatives like Red Bull Music Academy and Red Bull Fashion Factory to the teen focused Red Bull Bedroom Jam, there’s always something to keep our culture vultures on their toes.

1. Red Bull Culture

   

   Red Bull Culture

2. Red Bull Rivals

   Red Bull Rivals

   Red Bull launches and brand new TV show for T4 – Red Bull Rivals. The 6-part series saw Matt Little and Darren Jeffries going head to head in some of Red Bull’s most extreme global events from Cliff Diving to Downhill Mountain Biking. The action packed show was a hit with early morning viewers and PrettyGreen secured widespread coverage including Heat, Closer, Radio 1 and Capital.

3. Red Bull Fashion Factory

   

   Red Bull Fashion Factory

   A bold new initiative from Red Bull saw the creation of the first Red Bull Fashion Factory at The Old Post Office as part of London Fashion Week. Staging shows for Vivienne Westwood and PPQ the space wa a creative hub for media, designers and students and attracted a host of A-List stars. PrettyGreen helped generate coverage with Dazed and Confused, Grazia and The Telegraph Online.

4. Red Bull Music Academy

   

   Red Bull Music Academy

   In February the Red Bull Music Academy landed in London for 5 weeks of cutting edge electronic music, events and lectures. Flying in 60 up and coming producers and DJs from across the globe the Academy served as a platform for collaboration between these musical prodigies and some of the biggest and most established names in the industry. PrettyGreen supported the event across the 5 weeks securing widespread coverage of the Academy including articles in the Metro, Timeout, Clash, IDJ and Sun Online.

5. Red Bull Bedroom Jam

   

   Red Bull Bedroom Jam

   PrettyGreen promotes Red Bull Bedroom Jam – a virtual music competition that encourages young bands to upload content of their music for the chance to go on tour & play the festival circuit. To bring a bit of real world to the virtual world, Pretty Green invited key influencers to a ‘Bedroom Jam’, in the penthouse of ultimate rock & roll hotel…The Sanctum. 50 key opinion formers watched on as bands such as Saving Amy, The Blackout and the Young Guns played live to an online audience…and then dived in the hot tub!