PrettyGreen launches Red Bull Cola, the first 100% natural cola to hit supermarket shelves. Refreshing, sophisticated and described as having a delicious, rich and nostalgic nose with notable vanilla and cinnamon notes, Red Bull Cola consists of a blend of 23 ingredients all derived from 100% natural resources.

1. Red Bull Cola

   

   Red Bull Cola

2. Showcase

   

   Showcase

   To showcase Red Bull Cola’s mouth-watering credentials, beautifully hand crafted wooden display boxes were created to show off the Cola’s unique blend of 23 natural ingredients that together create this 100% natural drink. Presenting the ingredients together brought to life the natural qualities of the cola creating a delicious aroma of flavours including Vanilla, Cinnamon, Ginger and Mint.

3. Launch

   

   Launch

   To encourage trial, 100 uniquely numbered exclusive cola cards were created and issued to select journalists and key opinion formers, each one giving the bearer the opportunity to order a complimentary Red Bull Cola Refresh Pack whenever they are having a social get together.

4. Partnerships

   

   Partnerships

   To reinforce credibility, online media partnership was forged with Urban Junkies to create the Cola Libre partnership. This helped to build brand equity and drive trial of the product as a mixer. The Cola Libre Party served up the finest Cuba Libres in town while playing some cracking music from DJ Mooken. The Soho based headquarters, for one night only, played host to one of the coolest guest lists in town.

5. Party!

   

   Party!

   PrettyGreen worked with Red Bull to create a brand experience for Red Bull Cola, to distinguish it from the main ‘energy’ brand and engage key influencers. We forged a partnership with our friends at Vice Magazine and gave away tickets to our exclusive ‘No Secrets’ party at the chapel of St Barnabus in Soho, to communicate the honest nature of the product’s ingredients to 300 key opinion formers and journalists.