PrettyGreen helped to create and promote Paddy Power’s vision of the future of horse racing with their ‘Horseracing 2.0’ project.

1. Paddy Power

   

   Paddy Power

   PrettyGreen Case Study Image Paddypower 530×323px

2. The Future Of Horse Racing

   

   The Future Of Horse Racing

   Paddy Power acknowledged that many sports have benefited from technological innovations to make athletes perform at the pinnacle of their ability, but felt that horse racing was slightly behind the times.

3. The Future Of Horse Racing

   

   The Future Of Horse Racing

   We worked with champion jockey and BBC Sports Personality of the Year, AP McCoy in creating the ‘silks of the future’ and writing a tongue-in-cheek whitepaper document outlining Paddy Power’s proposal as to how they’d like to revolutionise horse racing for both the jockey and the punters. Whether this be skin-tight, aerodynamic silks, rotating stadiums or on-board cameras, Paddy Power sees that the future holds an exciting time for the sport.

4. The Future Of Horse Racing

   

   The Future Of Horse Racing

   PrettyGreen secured national broadcast, print and online coverage as a result of the campaign, including News of the World, Metro, BBC Online, Sunday Mirror and the guardian.