The One brand is a range of high quality, everyday products with a difference – 100% of the profits are donated to fund life-changing projects in developing countries.

Consisting of water, eggs, plasters, toilet tissue and handwash; each product funds a like for like equivalent, for example, One water funds sustainable water solutions for communities in Africa. So it’s simple to understand where your money goes, meaning that making a difference couldn’t be easier. Your spending habits don’t need to change, just the products in your shopping basket!

1. One Water

   

   One Water

   PrettyGreen Case Study Image One Water 530×323px

2. One Big Re-Launch

   

   One Big Re-Launch

   PrettyGreen worked with the One brand on the launch of its re-branded and extended range of One everyday essentials, encouraging shoppers to pick up One products in place of other brands on shelf.

3. One Great Story

   

   One Great Story

   To tell the story of the brand and explain its product offering, we formulated a precise media strategy around the rebrand and launch of new products, including educating and influencing key media by taking them on a trip to Malawi – helping them to understand the need for change and meet the people affected by the issues.