Clients & Work - Case study
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Nando's
Nando's
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A Hot Date
A Hot Date
To help those absent-minded lotharios, PrettyGreen created a campaign for Nando’s that offered diners nationwide a Valentine’s SOS Gift-bag full of goodies, should they forget about the special day.
Partnering with Durex, Anne Summers and with Paddy McGuinness as our ‘love guru’, the UK media loved the campaign, which not only resulted in widespread coverage and a great restaurant experience, but a lot of relieved boyfriends…
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Hot Celebrities in Heat
Hot Celebrities in Heat
Helping reinforce that Nando’s is the hottest restaurant in the UK by placing stories about celebrity diners.
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Wrapper's Delight
Wrapper's Delight
PrettyGreen developed an internal and external communications campaign to launch Nando’s new Chicken Wraps to the menu. We re-wrote the words to nineties classic Rappers Delight, with a Nando’s twist and made a music video with a little help from our Chicken loving friends including Goldie & Melinda Messenger!? The film was used to inspire Nando’s staff to write their own Nando’s ditties and was seeded online and to media with Heat magazine and Chris Moyles both fans.
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Xperimental
Xperimental
Consumed by all things ‘Skate’ we then dressed up a cool pro-skateboarder as a chicken…and sent him off round London to seek out some half pipes. As well as capturing some brilliant images of the poultry in motion – we also re-created Spike Jonze 90’s classic ‘Mouse’.
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Peri-Peri love!
Peri-Peri love!
From JLS to Pixie Lott, David Beckham to Dizzee Rascal, celebrities are going crazy for Nandos at the moment! PrettyGreen manages Nandos influencer programme – making sure that our biggest Celebrity fans are spreading the Peri-Peri love!