The Most Beautiful Brief

If the irresistible and crumbly texture of a every girl’s favorite chocolate bar wasn’t enough of a treat, they joined forces with Benefit makeup to give away a lip smacking One Million Lipsticks!

PrettyGreen helped create a campaign to support Flake, which was indeed, the most beautiful brief.

1. Flake&Benefit

   

   Flake&Benefit

   PrettyGreen Case Study Image Flake&Benefit 530×323px

2. Rachel Stevens - The Most Beautiful Lips

   

   Rachel Stevens - The Most Beautiful Lips

   To Celebrate a Million Lips promotion with Benefit, we created a beautiful party at One Marylebone securing the stunning Rachel Stevens to pose as a contemporary ballerina in a giant music box adding beautiful magic to an enchanting setting. As well as serving the most beautiful Flake cocktails, we had beautiful guests such as Pixie Geldoff and Neeve from Kiss DJ’ing.

3. Flake Allure - Limited Edition Launch

   

   Flake Allure - Limited Edition Launch

   Last summer we launched the limited edition Cadbury Flake Allure.

   To create awareness around the launch, we implemented an integrated comms campaign including brand partnerships, social media amplification and an ongoing press office function devised to highlight the indulgent side of Flake.

   As part of the New Product Launch and our Press Office Function, we secured national, consumer, regional and online product placement coverage throughout the campaign, delivering over 130 pieces of coverage.

4. Flake Allure Malmaison Partnership

   

   Flake Allure Malmaison Partnership

   As part of the campaign we secured a partnership with Hotel Group Malmaison, putting Flake Allures into every room of every hotel, to support the launch.

5. Flake Allure Facebook

   

   Flake Allure Facebook

   Managing and growing the Flake facebook community, PrettyGreen set up competitions giving away luxurious prizes everyday throughout the 12 week period.