Clients & Work - Case study
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Magical Easter Egg Hunt
Magical Easter Egg Hunt
This Easter, we helped Cadbury celebrate teaming up with the National Trust to create their magical Easter egg hunts. Over 220 Easter Egg Trails took place during the Easter weekend, all in the stunning grounds of National Trust properties across the UK and Scotland.
Adding a magical twist to the traditional family Easter egg hunt and bringing to life the magic of Easter, each Egg trail event was unique and provided a host of exciting activities for all the family including face painting, interactive children’s entertainers and outdoor games.
This 3 month, strategic PR campaign helped raise national awareness and increased footfall to all sites across the UK and Scotland while reinforcing Cadbury as the chocolate company that drives the spirit of Easter. Extensive media communications and targeted creative media drops resulted in delivering editorial coverage on a regional and national level via print, on-line and broadcast media channels.
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Cadbury Easter Eggs- The Times
Cadbury Easter Eggs- The Times
Adding a magical twist to the traditional family Easter egg hunt and bringing to life the magic of Easter, each Egg trail event was unique and provided a host of exciting activities for all the family including face painting, interactive children’s entertainers and outdoor games.
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Cadbury Easter Egg- The Press and Journal
Cadbury Easter Egg- The Press and Journal
This 3 month, strategic PR campaign helped raise national awareness and increased footfall to all sites across the UK and Scotland while reinforcing Cadbury as the chocolate company that drives the spirit of Easter. Extensive media communications and targeted creative media drops resulted in delivering editorial coverage on a regional and national level via print, on-line and broadcast media channels.