Following on from the success of the original Cadbury Caramel Nibbles Boutique, PrettyGreen helped the fashionable Caramel bunny bounce back in June 2010 with a brand new pop-up shop experience over 5 days in the bustling area of St Christopher’s Place, London.

PrettyGreen turned around a media partnership with Stylist magazine and focused on a targeted online and social media strategy to drive awareness and consumer engagement. Competitions were held with various media with over 600 entries received in the first 3 hours of the comp opening!

200 opportunities were given away to lucky women to create their own made-to-measure summer dress with the help of a stylist, all for FREE and in association with Fashion Targets Breast Cancer.

1. Cadbury Caramel Nibbles Boutique

   

   Cadbury Caramel Nibbles Boutique

   PrettyGreen Case Study Image Cadbury Caramel Nibbles Boutique 530×323px

2. Cadbury Caramel Nibbles

   Cadbury Caramel Nibbles

   The Nibbles Boutique opened conveniently at the same time as the England World Cup match to provide women a chance to escape the World Cup frenzy. More than 500 visitors came to celebrate the launch of the Cadbury Dairy Milk Caramel Nibbles small bag.

   Appointments were given away daily to waiting queues, as well as on the Nibbles facebook page.

   Once inside, women could choose from a variety of beautiful styles, fabrics and colours suited to their individual preference, before making a final design choice. The tailor made dresses were then brought to life by the Caramel Bunny’s own team of expert craftsman and delivered directly to their door – just in time for that summer party.

3. Cadbury Caramel Nibbles

   

   Cadbury Caramel Nibbles

   Also on offer at the Nibbles Boutique were FREE Nibbles – themed drinks away from the stress of the city and fabulous hand made accessories by Alice In Wonderland costume designer, Basia Zarzycka, which were given away in exchange for a voluntary donation made to Fashion Targets Breast Cancer. We raised over £1600 for the worthy charity, achieved national coverage including pieces in Heatworld, Cosmo Online and in the Evening Standard, as well as making 200 women’s dress dreams come true!