Last week team PrettyGreen spent the day with upcoming electro-pop chart topper (and Nandos obsessive) EXAMPLE going to four of our favourite Peri-Peri chicken restaurants in London for special acoustic renditions of tracks off his new album ‘Won’t Go Quietly’ – The Peri Go Round.
Each of the stops were packed to the rafters with queues out the door and fans chanting along to tunes while helping themselves to the free food on offer. As the most easily bribed member of team PrettyGreen, Pistol Pete played the important role of Nando’s cheery chicken mascot ‘Barcy’. Climbing into the 7 foot, well-insulated furry costumes in the heigh of the British summer heat, he set off into the hoards of partying fans. Returning three hours later a lot warmer but none the less cheerful, he ranked the new mascot training regime of “killer moves dressed as poultry” the best and most entertaining since Mr Motivator donned his lycra all-in-one and had us all dancing around our living rooms on Saturday mornings.. Oh, just us then?
Good work Pete, all done in the line of duty, he’s now earned the right to pass the suit on for the continued game of Peri Go Round.
Justin from Conservation Economy met with the Strings the other week and they had an interesting discussion about marketeers and the role they need to play in helping use their skills to make a positive contribution to the planet, as opposed to a negative one.
Strings was asked to post a blog on the site, which we’ve reproduced here.
—————————————————————————————
Would It Really Matter if Worms Ruled the World
It’s interesting and quite a sombre thought when you consider that man has only really been civilised (rather ironic) for about 10,000 years, during which time we have pretty much single-handedly changed the face of the planet we inhabit, and it’s difficult to actually think what we’ve really done to improve it.
I’m not one to believe we can ever really turn the clock back, but most of our inventions, movements and changes have done little to actually enhance the planet.
Most of the time as marketeers we spend our time trying to come up with amazing insightful and creative ways to persuade consumers and ourselves that we actually need that new gadget, those ripped jeans, that slighter faster computer, that new leaner, tastier, artificially produced substitute for the natural product.
The harsh reality is that we probably make people buy things they neither need or want. The need to change is fast approaching, after which time, we won’t be able to put the brakes on, and its more than likely that Mother Nature will do it for us.
There’s is a natural ebb and flow and balance within our planet, but the thought that we as a race can continue to take and abuse the worlds resources without any real consequences is both naive and irresponsible.
But I’m not a politician and I’m not faced with those exceptionally hard short term decisions that need to be made to protect the long term future of our societies. How can an Amazonian farmer, invaded by western influences, stand by and watch the developed world take his land, and become rich and powerful from it, without him saying, I’m going to do the same.
The genie is out the bottle, but until governments and major multi-nationals are rewarded for not delivering short term gains, then I’m not sure what the answer is.
A fatalistic approach is to say it doesn’t really matter if we self-destruct and the world ends up being ruled by worms, it’s just part of the evolutionary process. It could be argued that for the past 50,000 years or so we’ve embarked on a journey of consumerism which has demonstrated we’re not worthy of being in charge.
And the reality is, would it really matter if we weren’t here. We can all become wrapped up in our own self-importance and we lose sight of the bigger picture and the fact we’re merely a very tiny line on a graph.
Here’s some perspective:-
- The first animals were c.610 m years ago
- Sharks 450 m years
- crocodiles c.200m years
- Birds 145-200m years ago
- Apes 25 m years ago
- Genus/ homo has been around 2.5m
- Homo sapiens 200,000 years (that’s us)
Along that journey animals have been and gone, and societies risen and fallen. All helping provide a building block for the next stage of our planet’s development. Maybe, that’s what we need to accept.
We’ve managed to evolve to be the leading consumer, eating up and probably destroying our planet quicker than a plague of locusts. I don’t know why as a race we’ve changed so much quicker over the past 10k years, some would argue it’s because of our intelligence, but why didn’t alligators or birds develop our levels of intelligence. Maybe they’ve already been through it once and realised it wasn’t worth it and they ate themselves out of house and home and the smart ones just stayed in the trees and rivers.
And what about the beautiful time of the dinosaurs, does it really matter that they’re extinct. Maybe, maybe not. The fact is, we seem to only care about our race being first, at any cost. Worms ruling the world and the human race helping feed them might be something we should be worried about but only when we begin to care about sustainability and relative consumerism.
—————————————————————————————
Conservation Economy is a great platform to discuss some of the major issues we’re faced with and through this type of forum hopefully we can all do our bit to help.
But don’t worry if you’re feeling a little sad, watch this to help make you smile. Make sure you get past 2.30.
Team PrettyGreen descended on sunny Surrey last week to take over a Country Manor. Had Strings grown tired of the city and made a break for greener pastures? Never. We were there for Trident Perpetual Festival’s assessment day.
Joined by 10 bright-eyed candidates vying for the best job in the world for festival lovers; the successful applicant would get to tour 30 festivals around the globe in 30 weeks.
Now, here at PG we’re a strong believers in having to earn your keep and we were by no means going to give this job to just anyone; so a grueling and perhaps, devious couple of days were devised by Claire and co. to test the candidates’ festival skills to the core.
Greeted to bubbly by our fantastic host Laura, our 10 final candidates, hand picked from over 5000 were lulled into a false sense of security. Taking part in a ‘come dine with me-esque’ challenge and then being treated to a night of entertainment; it seemed the assessment was going to be a walk in the park.
However, just like Cinderella who’s fun was curfewed by an impending midnight toll, when the clock struck 12, the dream was over. Candidates were marched outside to a field and in the style of many a festival-goer had to erect tents in the dark a little worse for wear.
Kept awake to the early hours by the cold; one candidate’s ground-shaking snoring and a few over-excited judges, the 10 awoke to a day of mandatory fancy dress and some of the strangest interviews they would ever face.
Joined by the professional festival experts George Lamb, Rob da Bank and Dan Fahey, the judging panel pulled out every trick in the book to test the candidates. A few moments of awkward silence punctuated an otherwise wholly impressive show of talent from the applicants, the standard really was exceptionally high.
Apart from a few very cold contestants and some strange challenge requests by Pete (Wash Me???) the two days went off without a hitch and we are pleased to say we have found the perfect candidate.
But who is this party guru who will be uniting festival lovers across the world in collective jealousy?
So we thought that with mid term break for RBMA that it might be a little calmer in the office. Oh how wrong we were!
We launched the 1st part of our Trident Perpetual Festival promotion on Tuesday with George Lamb, Rob Da Bank and Steve from Virtual Festivals.
It was a tough brief following the success of the Beyonce campaign (100 single ladies is still doing over 100k views a week). Made tougher by a brilliant briefing from the Client.
As one particular Client of Strings used to say “it’s all about lose briefs”. Partly, it’s also about creative ambition and the ability to allow great ideas to actually see the light of day. Which was what the Client wanted.
Ourselves, RPM and PHD have worked as a really close virtual team to pull this one off from the initial briefing. And what’s been really refreshing has been the collaboration between all parties. The original concept for Tridents Perpetual Festival might have been PrettyGreens (think Claire’s trying to actually own this one), the reality is that it’s the integration of the 3 Agencies, often working without the Client that has delivered this promotion.
We couldn’t have made it happen without RPM’s on-pack and digital skills (or Di’s spreadsheet management) or without PHD’s media approach, by working together, demarcating our own roles, we’ve worked much more effectively.
So we’ve 2 weeks to go before we close the 1st phase (30 Festivals, 30 Weeks, £30k) and then we’re in to shorlisting and assessment centres. We’ve already got 2k applications so it’s going to be fun, but the planning for the interviews is nearly finalised. It’s tough not to become quite sadistic, we think it’s Wipeout, Big Brother and The Apprentice that make you think that way.
On the same day we were also helping develop a bigger plan for Nandos Xperimental, which always causes a heated debate, which shows how much everyone cares. What’s exciting is that after months of planning, we think we’ve found the solution.
Lipsticks and chocolate are still a plenty in the office and we’ve got a great event in the pipeline we’re just trying to finalise. More to follow…..
We’re also on the Easter Egg hunt trail, which is a great new project we’re working on, plus we’ve got a couple of really exciting new business opportunities that we’re close to being able to reveal (we’ll know more by Friday).
And on Thursday a group headed out to the Wapping Project for a late lunch (a very late Christmas lunch party). An nightmare to get to, but what an amazing space/ restaurant/ gallery. The downstairs gallery somewhat scary as it got dark, but gets our vote as one of London’s most interesting venues.
A fun time was had by all, but it did feel at times like we thought that the prohibition was about to start as we tried to drink Shoreditch dry after the Wapping Project. Some very very sore heads on Friday (Folu didn’t make it in to the office at all, ok he did eventually in body, but that was about it). Ravi did a brilliant 2 hour conference call, whilst having lunch which was entertaining to watch (not sure Lisa dialing in from LA would have been too impressed).
Luckily Emma’s back from New York next week so Strings won’t be able to drag people off to the pub so easily. That said we’re up for another Award on Thursday as Best Newcomer with the MCCA, so more Top Trumps and drinking to follow.
On Valentines Day last year we commented on how interesting the MCCA Award nominations were and how one day we hope to be able to throw our hat in the ring (click here to have a re-read)
Well 10 months on, here we are, hat in the ring and shortlisted as Best Newcomer. Have to say we’re pretty happy with that. We’re up against Table 19 and Life Marketing Consultancy, not sure what the competitions like, but imagine it’s good – May the best hat win.
So the big debate this week in the office has been, why do electric cars just look like they’ve been designed by a group of 6 year olds, who’ve just been playing with tupperware dishes, and told to design something for their Scottish nan who lives on a remote island.
Believe it or not, being green doesn’t mean you’re unstylish, neither does it mean you’re a woman. But until car designers get this fact, we’ll just all continue to look either like Mr Bean characters or like we’ve just left a WI meeting (and please no emails or comments about how cool WI is, it’s not).
Anyway something that has got style is Street Football (ok tenuous link, but still a link).
So the other weekend we went to Church and not for confession time. This time we had a valid, guilt-free, reason for gracing St. Michael’s Church in Camden… the UK Final of Red Bull Street Style 2009.
For most people, juggling a football is similar to Peter Kay in the John Smith’s advert. A bunch of drunk mates up the park, keeping a muddy, flat old ball off the ground for a few seconds before one of your mates twats it over the fence and you all sack it off and head for a pint. Lucky for us, this event was quite a few notches above that…
After a series of national heats throughout the autumn, the country’s best 16 had kicked, flicked and balanced their way to the final to go head-to-head in front of a panel of all-star judges to try and win the title of Red Bull Street Style UK Champion 2009. The rules were as easy as 3-2-1: three minutes, two players, one ball. Each players gets 20 seconds to perform a series of increasingly more impressive tricks before passing back to his rival who will try and do the same…
This all sounds simple, but with Edgar Davids joining Soccer AM’s Rocket and the 2008 Red Bull Street Style World Champion, Sean, on the judging panel, the players were now under more pressure than they have ever experienced. Check out the video for some electrifying and some performances that are beyond words…
Meanwhile back here in the office, Street Style fever has caught on; Folu and Mike have been desperately trying to perfect their ’round the worlds’, ‘toe bounces’ and ‘chest stalls.’ However, in true Peter Kay style, this soon resorted to twatting the ball across the office, breaking anything that stood in the way, including the electric kettle.
Come the weekend, it will be back to confession “forgive me Father, I broke the electric kettle and refused to admit my sins to Strings”
Up until now we’ve let the big power machine behind the launch of Windows 7 chug slowly past us. That’s not to say we escaped it – who could’ve done? – but it’s probably because we’re really not ‘a PC’.
However, this week, some of our friends stateside, particularly those on the West Coast (who are also, arguably, the tech savviest of the lot) got us talking about the Microsoft versus Apple debate. They seem pretty het up about where the line of ‘imitation = flattery’, starts and ends. The general conclusion being, and no surprises here, that the NPD geeks at Microsoft literally watched, waited and took a bite of the Apple mac (and possibly a ride on the snow leopard’s back to boot).
OK, so we can maybe give a bit of credit to the slow-burning but strategic build up to the unveiling of Windows 7. We’re talking about the hopeful assertiveness of the ‘I’m a PC’ (or I’m a geek and you’ve no desire to look or be anything like me) strap-line, but let’s face it, you also can’t help but think ‘come on, stop being so lame, Microsoft’ – play the game by treating consumers like sophisticated tech users and why not actually take on Apple with clever new innovations, design, style and substance.
We hate to admit but think Microsoft really could come into its own here; it’s a business that’s built on technological advances. Yet, with Windows 7 tipping a big wink to Apple mac functions, it just goes to show how a competing brand’s solid emotional connection with consumers can influence business decisions. So it’ll be interesting to see if Microsoft, with its current campaign, can build intangible consumer brand love to envy that of Apple’s. And this is where clever marketers at Microsoft really need understand more about the depth of emotional connectivity to come up with the goods.
So until we feel proud to get a PC out at a pitch and boot up, we’re going to be sticking to a white glowing PrettyGreen apple
As Lisa prepares to jet off to LA (again!) next week, with the her top secret international communications gang. and she had to show off by doing the obligatory weather check. And you guessed it the sun still has its hat on in la la land.
This news, of course, kick started office chat about whether autumn here really is all its cracked up to be. It turns out half of us love it when it’s so cold it makes your face tingle (that will undoubtedly sound wrong to those who hate the cold but so right to those who appreciate seasons), whereas most of us (and no, not just girls) want to click our fingers straight through to next summer. It seems autumn could do with a bit of PR polish. Autumn rocks: come on people, get outdoors, check out the colours and enjoy the tingling face… and reward yourself with a pint in a cosy pub for afters.
So this week sees the end of the London Lite and the capital is back to having just one evening paper again – the Evening Standard. This is a great shame for a number of reasons, not least for PR people like us who have often relied on the brand-friendly formats of both papers to secure coverage on countless dubious stories!
The other benefit of the freesheets was their effect on the Evening Standard. In the three years since TheLondonPaper was launched the Standard has been forced to review its offering, apologise to its readers for its ’slack’ performance and rebrand as the free London Evening Standard. The editorial quality of the Standard has improved ten-fold since competition was introduced and we hope that now its back to being the only paper in town that it won’t go back to its old ways.
Having the Standard as a free paper has also changed the landscape of London – the Standard sellers who used to stand on every street corner have largely disappeared, instead replaced by a pile of papers for people to pick up. I guess this is all part of the media revolution, and probably a cost saving, but hopefully Friday 13th, when the Lite finally disappears for good, won’t be a bad omen for the Standard.
With Halloween over and the little Witches and Wizards back at school, The Kitchen have something special in store for the grown-ups, a Master Class in Japanese Vegetarian Cooking.
Here at PrettyGreen, we’re a bunch of self-confessed carnivores, except Lisa who won’t even wear leather shoes (she was particularly concerned about leather pant wearing at the PRCA Awards), but after a summer of Meat Free Mondays campaigning to cut out meat one day of the week to help combat Global Warming we have to admit there is more to being veggie than meets the eye – there’s surely more to meal times than steak and chips? We’ve just found ourselves lacking the know-how to make inspired vegetarian meals.
So this Monday we’re marching down to The Kitchen’s Specialist Master Class in Japanese Vegetarian Cooking to expand our limited palettes and learn how to make creative and colourful meals without meat -Lisa, is only too eager to be inspired by Master Class host Shirley Booth while the rest of us can’t wait to see how to create a fabulous vegetarian feast, and save the planet.
Shirley’s not only knows a thing or two about vegetarian she’s also a leading authority on Japanese food, and author of the award-winning ‘Food of Japan’, sounds perfect.