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Friday Sinking Feeling

Friday, April 30th, 2010

We know we’ve been really rubbish at writing blogs. We’ve been a little bit manic with one thing or another. The picture below might help tell you why (it’s a fantastic 4 page feature on Red Bull’s Stratos project in FHM on the man who fell to earth, if you haven’t seen it).

Picture 9

Nick tried to defy gravity yesterday and jetted up to Alton Towers only to discover that Th13teen the much advertised and promoted ride was closed. Surely that shouldn’t be allowed.

Whilst he was spinning around like Kylie on other rides, some of the team were up at Pinewood Studios for an ad shoot. No matter how many times you go to Pinewood, there’s something very magical about seeing the big 007 logo on the side of the Studio. Come on MGM get it together.

We’ve also been recruiting like mad. With another 15 joining the team in the next few weeks. Yes that’s 15. OK, a lot of them will be out and about for Cadbury’s, but we’re worrying about where we’re going to put everyone.

The big debate of the week, wasn’t the Leaders Debate it was actually whether or not PrettyGreen being a Ones To Watch in PR Weeks Top 150 (thank you Cathy and Gemma) means that

a. our talent will be head-hunted
b. we have to pay people more
c. need to celebrate in style
d. need to hire someone called Larry

Obviously we’ve spent most time thinking about c.we were very happy, but we still don’t know who Larry is.

The 2nd debate was whether or not we could create a “Cab Nav” that would be programmed by Cabbies to get you to A-B via the Knowledge, rather than the slowest routes. We also thought the voice could be just like a Cabbie and occasional ask you questions like “how’s your day been”, “off to watch the game”, “sorry mate, can’t split £20, only just started”.

And finally for Friday we thought we’d post this to continue on the theme of drinking from earlier in the week. Great parody ad. Made us smile for Friday. Enjoy the Bank Holiday and drink responsibly.

Paranormal – Things Aren’t Quite What The Seem

Thursday, November 26th, 2009

We should know better but we still can find ourselves whipped up by hype.   In America last week, Lisa and one of our lovely Clients braced themselves for some US horror at the local LA flicks.  Totally sold on the hugely appealing trailer, they opted for Paranormal Activity, set to hit UK cinemas next week.  This is the low-low-budget film that has swept America by storm, racking up huge sales, with people at best screaming throughout and at worst running for the nearest exit.  So how did they cope?  To be literally the only two in the screening room (ironically!) wasn’t exactly the best of starts but they sat through it, notching up two or three loud screams.  However, half an hour on leaving the cinema they concluded that it wasn’t that terrifying after all – and these two are real scaredy-cats.

The film has drummed up significant word of mouth thanks in part to a cleverly shot trailer.  Timely, as we were talking trailers with a Client the other day, discussing the importance of building drama without of course giving too much away.  Sounds so easy but it’s actually pretty hard when you’re so involved and close to a project.

So, has the Paranormal Activity marketing strategy been a bit too clever for its own good?  We do give it hats off to its pre-premiere tactic of showing screenings at US universities and colleges to kick start word of mouth – and that hype.  But does the film match up to the trailer?  We’ll leave you to make up your own minds (as we help spread the hype!)…

Continuing the theme of Hot Air. Strings was asked to comment on the new British Gas Open Letter ad campaign for PR Week.

He said ‘Consumers have seen gas prices rise by over 15 per cent, and utility companies seem to still be making huge profits. Being more transparent is great, but quite simply consumers want lower prices when profits are being made. They also don’t want token gestures, they want meaningful actions.’

He added: ‘As it’s becoming easier to switch all the utility companies are looking to drive brand loyalty and make their service more attractive, but fundamentally the token touch points need to be backed up with high service levels and competitive prices.’

Basically stop making huge profits, stop putting up prices, stop having call centres that take you 10 minutes to talk to, a further 10 minutes go through the right department, and stop trying to run emtional we care ad campaigns, when quite clearly if you did you’d have done something about it.

The only hype from the utility companies have been their prices to date, but we’re happy to be proved wrong.

Red Bull BC One Tears It Up

Friday, November 20th, 2009

It’s been an interesting week in sports with the World Cup qualifiers coming to an end – dreams fulfilled, dreams shattered and rankling that will continue well into 2010.  While the rest of the world argues over whether the ‘cheating French’ should be forced to replay that game (we’re with Roy Keane on this) we’ve been enjoying the more obscure but equally thrilling end of sports.

This week saw KRS One compere the Red Bull BC One b-boying championships and although we weren’t able to fly out to the Hammerstein Ballroom, the joys of social media meant we managed to get involved vicariously through some Twitter feeds and a few Twitpics.

As none of us here can so much as moonwalk or body slide, the Bboying championships left us in awe.  The dedication and skill it takes to move like those guys can’t be underestimated and if any of you can, there’s some Red Bull Shots in it for you!

And a big congratulations to the winner Lilou, who also won it in 2005, making him the first person to ever win it twice.

What you thinking?

Tuesday, November 17th, 2009

Last week Strings was asked to go to a Director Generals house and “House Sit” for the 1st of the PRCA’s Thought Leadership programe. If you want to find out about locks on toilet doors click here

A Pigeon – The Symbol of London 2012

Friday, October 30th, 2009

prince_william.0.0.0x0.400x400With 1000 days to go to the London 2012 Olympics, everybody is jumping on the bandwagon. Today the Daily Mail reported that Princes William and Harry have expressed an interest in signing up as Volunteers. Quite how efficient they would be at directing people on the tube or managing queues remains to be seen, but it does go to show how everybody wants to be a part of this event.

Boris Johnson claims that 64% of Londoners are strongly in favour of the Games coming to the capital and as we move closer to 2012 it will be interesting to see whether that figure goes up or down, more interesting however, will be to see how the country as a whole feels about 2012.

20070306-20061009-pigeon_shits_on_cObviously as Londoners it’s easy to say who cares what anyone outside of the M25 think, but we generally think it would be amazing to see everyone positive and glavanised behind supporting GB, and the Media reporting will be crucial, as LOCOG know. Currently it seems that negative coverage exceeds positive stories as it’s easy, but maybe the Media need to actually help generate that support now and not wait for Games Time. It’s in all our interests to make it work.

And on that note, today’s other exciting Olympics related story being reported is that the official mascot of the London 2012 Games looks set to be a…..pigeon!

It’s Childish But Funny

Sunday, October 25th, 2009

So the pranks continue at PrettyGreen. Mandy has been allowed to get her own back on Nick and his unfunny name change at the PR Week Awards. She’s submitting on Monday the names for the PRCA Awards table.

We’re currently unsure whether she’s going for an intelligent and witty approach; Mr Nickerless Strokinhismanboob or whether she’ll be more direct; Mr Nick U. Littledick

Reminded us of Scott Mills American name game prank calls (not that we’re big advocates of his, but occasionally he raises a smile). Worth listening to, bet you can’t do it without laughing Ms Pooring.

And The Winner Is…..

Monday, October 19th, 2009

As you may be aware, Tuesday evening sees PrettyGreen up for an award as “New Agency of the Year” and we wanted to  say thank you for the support over our 1st year, as without your belief in us, non of it would have been possible.

To say that winning doesn’t matter would be a little white lie, but 12 months ago we never thought we’d be in this position and we’re really proud of what we’ve achieved to date. Therefore regardless of what happens on Tuesday, just being shortlisted is amazing.

We’ve got the most amazing Clients any Agency can ask for, not just because of who they are, but because of the work we’re doing together, combined with the relationship and support we have. This has enabled us to deliver work we believe is Award winning (whilst having a lot of fun doing it).

We’re also very proud that we have been able to build a new Agency model with Pretty Green House and our Brand Incubator which sees us helping create and part own brands. It’s been hard work, but a lot of fun chartering new waters with The Kitchen and Metropolitan Spirits.

Regardless of the result on Tuesday, we’ll celebrate hard, and the great news is we get to do it all again a few weeks later, as last week we found out we’ve been shortlisted as Small Agency of the Year for the PRCA!

Once again…..

01_Thanks

Having Fun Can Save The World

Thursday, October 15th, 2009

You may have seen this, but we’re loving VW Sweden, and their Fun Theory. Just such a simple idea, beautifully executed. (so much better than Joy from BMW).

Two great executions, especially loving Piano Stairs. Also can’t wait to see what happens with the Awards and what people submit.

We’re thinking it’s PrettyGreen for a car brand, without being Green.

It’s A Pretty Mad House

Friday, October 9th, 2009

We’ve had two more cases of the dreaded swine flu, not sure if this is the milder cases, as it’s absolutely floored poor Hamish and Claire. We’re not sure how they caught it, hanging around in the countryside together probably, although Claire swears blind the culprits, the 452 bus to Ladroke Grove that’s a breeding ground for tropical diseases, many that haven’t yet be cataloged by St Mary’s Tropical Disease Centre.

Sian’s jetted off to the tropics, to try and bring back more strange bugs, but we’re not sure lying on a beach for 10 days counts as “medical science”, Nick’s jetted off to Leeds for a week of R&R (think Leeds and R&R is a contradiction) and Lisa’s been back from LA, but actually been out, more than she’s in with various International jet-setting projects, but she has just confirmed her photography course, which she’s really excited about.

We also haven’t actually properly announced the arrival of Lucy, who’s heading up our 2012 offering. After heading up Adidas at H&K it’s great to have a sporting guru amongst us (although we’re a bit worried as she sits next to Sian who’s a mad Spinning fanatic and we reckon between them they’ll have us all doing 15 minute step classes before each meeting).

We’ve also got our 1st Intern on-board, Hannah. Very lovely and very hard working. Nice to have her on-board and next week sees Folu join us to work across a number of projects, helping drive our digital offering already nicknamed ‘chief seeder’.

We’ll be happy if we’d have thought of this. Simple, yet genius. 100 Best Youtube Clips in 4 minutes. 2.5m views in a week.

We got the photo’s back from Tom Oldham, he has the unbelievable knack to make us all look vaguely human and actually quite good. Think it’s the way he puts everyone at ease. He gave Nick a big man hug to cheer him up as he was in such a bad mood, so Tom gave him a bear hug, which seemed to do the trick. As we’re growing quite quickly it looks like Tom’s going to have to come back next week to do more shots.

We’ve also been busy with our secret spirit brand with Sven, who we’re lucky to still have with us, as his plane had 3 abortive attempts at landing last week as it tried to land in a tropical storm in Taipei (glad you made it Sven). We’re quite close to revealing more as we’ve had trade-mark approval on the brand name, and John and Chris those design legends from DF are just readying the artwork to go to print on the bottle. Needless to say we’re very excited about the actual brew, “smooth, complex, refreshing, traditional, refined for a more modern” etc etc. and the distillery goes into full production in about a months time. We’re hoping to have sample bottles and product around the same time. It’s going to be a lively Christmas!!!

Picture 1It was lovely to see Paul Bonhemme win the Air Race World Championship last weekend in Barcelona, thoroughly deserved. We’ve also been having a lot of fun with new TV series Red Bull Rivals. Some great wipeouts!!!!. And of course we’ve got the new Energy Shots to play with.

Mandy’s been out eating a lot of desserts for Nando’s (yes we get paid for taking new desserts to media etc and eating them with them, not sure how we get away with that, they do rock though).

Jess and Mike have been working like little beavers trying to deliver a new sampling and experiential campaign for a new Client, for November. And as part of ensuring our brainstorms are kept creative Jess went out and bought some footballs (not sure quite what we’re meant to do with them), but had a lot of fun round the office. Current game is to try and get them in the the recycling bin launched from any place in the office (rule is any breakages you need to pay). It’s a bit disconcerting when suddenly a ball flies past your ear, even more so for Coco who sits with her back to the bin.

Strings was playing Lame to Fame again, as he was having a meeting at Soho Hotel (top secret new team talks!!!) but it became somewhat distracted by the fact that the boys from X Factor were all being filmed with Peter Andre. It caused lots of debate in the office. Claire hates afro man, Graham hates the twins, Mandy thought they were all quite ‘fit”, Strings didn’t know what any of them were called, but was amused to see the twins asking Peter to sign their shirt as he left etc etc

Anyway nearly the weekend, Monday might see everyone in the office at the same time, which will be a 1st for Clerkenwell.

Moral Dilemma

Wednesday, October 7th, 2009

We’ve been talking about how to write this blog for some weeks, but we were worried about stepping over the mark, but after reading the Felicty Loudon’s interview in the Sunday Telegraph about Cadbury, we thought we should write something.

It’s been an interesting few weeks with the Kraft offer for Cadbury. Like most people it was a surprise to hear that someone had made a bid and naturally when it happens you wonder what impact it’s going to have on you, your Clients and the projects you’re planning, and whether or not you think it’s going to be good or bad for you.

But in this instance, you wonder whether or not it’s something that you want to see happen, for more profound reasons. whether or not you should talk about it.

It’s been a long time since Cadbury was a British family owned business. The reality is that it’s owned by global financial institutions, but spiritually it’s a British institution and the ethos, values and Company still feels like a family run British business. Some would argue (probably correctly) that for Cadbury to become a true global player and compete against Kraft, Nestle etc in all major markets quickly it needs huge investment, but you have to question at what price for Britain.

Over the years we’ve lost the majority of our manufacturing business, and with it, a number of our institutions. We might all mock the French protectionist approach (along with their EU subsidies to support their farmers), but they do seem to protect their cultural icons.

It feels slightly xenophobic and Daily Mail wondering whether or not we should all be out trying to “save Cadbury from Kraft”. But it’s not an anti-American thing, we love Michelle Obama, Grey Goose and steaming man hole covers (always makes one smile reading that) and most of us have worked for American Companies and had or have American Clients. Truth be told, we love working with them and for them, but it just makes us feel a little strange the thought of something so British being sold.

It feels as though everything can be bought if it helps global expansion (yes we’ve heard the argument that it’s going to help protect British jobs), but doesn’t anyone else feel strange knowing that Jaguar, Aston Martin, Tetley, Innocent, Harrods, Man Utd, Man City and even HP sauce are no longer British. Well if the answers no, then we’re being old fashioned.

If the answers yes, shouldn’t we say and do something about it?