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What does it take to secure “earned media”. Quite simply a bloody brilliant idea. What then happens is remixes like this.
Posted by The Green on 19 July 2010
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With a new table tennis table in the office we've been looking at alternative games outside the regular setup. Nothing like a bit of the old Tom foolery and the simpler the antic the better. Smile, it actually made us scared. Road surfing! Or did it make us cry. Baz Luhrmann's Everybody's Free (To Wear Sunscreen), one for the headphones to get some perspective. We don't really get it, but BMX boom boxes made us smile. Wareing roasting Ramsey. How poignant. Giles Coren's beautifully crafted irate letter to his sub editor. Pure genius. Oh to be a writer.
